Who we are

Count is Australia's leading network of accounting-led financial advice businesses. For 40 years, we've driven this model because we believe in the trust and understanding that comes from the accountant/client relationship.

Our product is financial advice – that means we’re not institutionally aligned, and our Members are not incentivised to sell products. At a time when other licensees are exiting the industry, we’re doubling down on our commitment to financial advice because we understand the important role it plays in helping Australians achieve their financial and lifestyle goals.

Our heritage

Count was founded by Barry Lambert in 1980. What started with an idea for accountants to provide financial advice has transformed into a network of expertise and experience with 40 years of history. In 2011, Count was purchased by the Commonwealth Bank of Australia, and In 2019, it was acquired by ASX-listed company CountPlus Limited.

Our Member network

Our national network of Member firms are committed to our accounting-led approach, with the majority offering both accounting and financial advice solutions to clients. They are a community of like-minded peers who engage with each other, share best practice and have a sense of family.

Our Leadership Team

Our Leadership Team have extensive experience in financial advice and wealth management. They are passionate about helping our Members operate as effectively and efficiently as possible to deliver quality advice to clients.

Charitable Foundation

In 2004, the Count Charitable Foundation (CCF), a private ancillary fund, was founded by Count Financial Limited and Joy and Barry Lambert. The CCF was established to support Count Members and Count staff in their philanthropic endeavours and help them make a significant difference in their communities.

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